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Our Core Values

What matters to us.
  • Our Employees work every shift with a positive attitude.
  • We stand behind every transaction and do whatever possible to ensure the customer is satisfied with their purchase.
  • We curate our products based on a certain standard of quality and their ability to perform to the expectations of the end user.
  • Customers can buy what we sell in many places. We work to add value to every purchase through exceptional customer service both at the time of sale and for the lifetime of that purchase.
  • We have a responsibility to support programs, groups, and events that promote and engage the outdoor community in West Michigan. It is important that we encourage and
    grow participation in the activities we represent as well as all outdoor recreation.